Scenario planning has slowly developed from the mid 1980's when
Royal Dutch Shell used it as a means to surface the mental models
of their planning team.
David Kreutzer (GKA & Associates, Boston, USA) combined scenario
planning and systems thinking in a way that validated the plausible
futures created by the process. I trained under David in 1996 and
have used a modified version of this methodology since 1997 with outstanding success.
There is still a lot of misunderstanding surrounding scenario planning.
Many people fail to realise that scenarios are not predictions,
they are plausible futures.
Therefore the differences between strategic and scenario planning
are as follows:-
· The Strategic Plan is framed from the "planner's" worldview (mental
model). It is almost impossible for management to look into the
future in any other way than from their current set of beliefs.
Therefore they only plan for what they can "see" in that future.
Scenario Planning opens the minds of planners to totally new opportunities
/threats that are beyond their current realisation. Management gains
a deeper understanding of the future trends likely to effect the
organisation.
· Strategic planning focuses on obtaining a fit between the organisation,
it's environment and resources. When your aim is to fit your resource
capability to the perceived future opportunities, you restrict the
development of strategy, and you continue to produce performances
that return "more of the same".
Scenario Planning provides a better understanding of the organisation's
competitive advantages and how to exploit them. It assists employees
to develop new innovative ways to leverage resources and create
value.
· Traditional Strategic Planning methods try to "predict" the future
trends based upon past history. This forecasting approach cannot
handle rapid changes, crisis, or unpredictability.
Through the use of scenarios, managers increase their ability to
adapt rapidly to changes in the business environment. Because strategies
are tested through the various scenarios, managers also have greater
confidence in the future direction of the organisation
· Most plans never truly achieve their potential due to the difficulty
management has in implementing change effectively. The creation
of a real vision and its deployment throughout the organisation
is critical. Most strategic plans fail to address this fact effectively.
The Scenario Planning process creates a shared vision and enables
its deployment in a way that results in improved teamwork and productivity.
The scenarios provide a common "language" about the future that
allows all employees to understand how their contribution effects
the organisation

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